It was only a matter of time before Piers Morgan began ranting against the Marks & Spencer LGBT sandwich and now, it's happened.
The sandwich, which has already elicited strong opinions, was released in celebration of Pride, in order to raise money for the Albert Kennedy Trust, a charity that helps LGBT homeless young people, and the BeLong to Youth Services, an LGBT+ charity helping young people in Ireland.
This isn't the first time the journalist and commentator has got upset about the Marks and Spencer LGBT range. Earlier in the week, the presenter slated the sandwich range on Twitter, calling it 'virtue signalling', and branding them 'truly pathetic'.
In a tweet he wrote:
Gay sandwiches? Is there no cynical virtue-signalling depth struggling companies won’t now plunge to make a profit? Shame on you @marksandspencer, this is truly pathetic
Gay sandwiches? Is there no cynical virtue-signalling depth struggling companies won’t now plunge to make a profit?… https://t.co/WFnrtO2uAn