It looks like this year's general election will be won not by flashy campaigns, easily Photoshopped posters or party political broadcasts - there's a much more sinister tactic being employed.
Instead of actual policy promises that she'll have to deliver on if she's re-elected on June 8th - it would appear Theresa May is simply boring the country into submission.
During a campaign trip to a toothpaste factory in her constituency of Maidenhead, Theresa May gave a heavily-managed series of soundbites to the GlaxoSmithKline employees according to Business Insider.
And the employees looked... Well, bored out of their minds:
Oh God... Make it stop.
@hrtbps "Its your own time you're wasting. I've got all day" https://t.co/PgFohRPLkV