Presenter Phillip Schofield explained the new addition to the glitzy wheel: "This week we’ve got our usual cash prizes, but you could also win some extra cash to pay your energy bills until the end of the year. That’s four months of energy bills taken care of."
"Wow, that’s very important right now," presenter Holly Willoughby added.
\u201c#ThisMorning has turned completely dystopian and Black Mirror by offering to pay energy bills as a competition prize.\u201d
While some have also branded the move "tone-deaf," for the programme using the energy crisis as part of the game show segment, causing comparisons to the dystopian films The Hunger Games and Don't Look Upas well as the TV series Black Mirror.
\u201cThis is so incredibly tone deaf. This is not a game. @thismorning\u201d
\u201cTone deaf. This isn't the same as 'Win Your Mortgage'. This is a misguided grab at topicality, which is instantly belittling by the way that it's presented. Fuel poverty isn't light entertainment. Do better. #ThisMorning\u201d