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It has been a well-established fact this week that some men just cannot tell the difference between women who are wearing make-up and women who are not.
It has also been suggested this week that men actually prefer women when they're not wearing make-up - which, um, is perhaps hard to prove if those men don't know what a make-up-wearing woman looks like anyway.
The above tweet has also been backed up by "science":
However, all this men-telling-women-what-they-do-and-don't-like has understandably not gone down well.
More: Undeniable proof (some) men have no idea what going make-up free looks like