<p>Conan Gray reacts to viral Dec 3rd trend inspired by his song “Heather.” </p>

Conan Gray reacts to viral Dec 3rd trend inspired by his song “Heather.”

TikTok/Conan Gray

You might have heard of October 3rd, a cult-favorite reference to Mean Girls, but are you aware of December 3rd?

December 3rd is basically a national holiday of its own now over on TikTok and while some are privy to the details of the trend, it’s quite possible you’re left in the dark if you haven’t been around the social media platform for a while.

So what is the history of December 3rd? You can credit Conan Gray’s ethereal song, “Heather,” for this one.

@landon.kalin

#giftofgame #HappyHolidays #fyp

The first lyric in Conan’s song begins with, “I still remember, third of December/ Me in your sweater, you said it looked better on me than it did you.”

The song continues, “Only if you knew / How much I liked you.”

The indie song itself is a melody about unrequited love and longing for a person who is in love with someone else, in this song they are referred to as “Heather,” a nod to the 1988 film of the same name.

In short: December 3rd is trending on TikTok because it’s the date in the song when that the narrator is said to have been pining over their crush, and who unfortunately only has eyes for Heather.

@.yikes.isabella

If you’re confused just listen to the sound #december3rd#foryou

TikTok is full of sad kids singing along to lyrics that feel particularly painful and hit too close too home (I mean, have you seen the reaction to the 10-minute version of “All Too Well” by Taylor Swift?!).

The kids are not alright, I fear. And their heartbreak is all the more relatable.

@claraa.batista

Not me searching up “whats so special about dec 3rd” cause I was so confused at all the tiktoks #fyp #december3rd #heather

Now people are hoping that December third treats them well and results in a movie-like love with someone giving them their sweater.

@slutfor_phoebebridgers12

#heather #sweaterweather

Gray himself has noticed the trend and made multiple TikToks acknowledging his song’s ties to December 3rd.

@conangray

still no sweater……

“still no sweater……,” he captioned his video from Wednesday.

@conangray

happy heather day 🕊 heather sweater in bio #heather

@conangray

#duet with @.reveri there’s still hope

So happy December 3rd to all those who celebrate! I’ll be singing along to “Heather” in my sweater all day... it’s what I deserve.

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