People are paying $19 for a single strawberry from Erewhon - yes, really

We're all used to buying a punnet of strawberries in our grocery shop - so how much would you pay for one single large strawberry?

That's what luxury Los Angeles grocery chain Erewhon is selling and it will set you back a whopping $19, as Americans have been taking to TikTok to share whether the single fruit is worth the hefty price tag.

So why is the strawberry so expensive?

It is a Tochiaika strawberry is from Kyoto, Japan, and was grown in Tochigi Prefecture, otherwise known as the “Strawberry Kingdom,” where it was picked, packaged and then made the journey to California where customers can buy it at any of their three Erewhon locations.

The first video that went viral about the strawberry was influencer Alyssa Antoci (@alyssaantocii) — whose family own Erewhon - where she gave it a taste test and her verdict.

"Apparently it's the best tasting strawberry in the entire world," she said and then removed it's “Beauty and the Beast” dome packaging

After taking a bite, she declared that it is in fact "the best strawberry [she's] ever had" and since then Alyssa's video has received over 17.6 million views.

People in the comments couldn't quite believe a strawberry could be so expensive, describing it as being "dystopian".

One person said: "Watching from district 12," in reference to the dystopian book and film franchise The Hunger Games.

"Who else thinks Erewhon is a social experiment to see what some people will spend on?" another person asked.

Someone else added: "This is so dystopian."

"If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too," a fourth person commented.

Following this, more people were curious to try the luxury strawberry out themselves.

"Okay it does taste good, but is it worth the $19? No," TikToker @janemukbangs declared in her review of the fruit. "Honestly I've had strawberries that taste just as good that weren't $19."

While creator @ocfeed described it as an "exceptional strawberry," and "perfect" but noted, "Are you going to sit down with a bowl of $20 strawberries and watch Netflix? No but it's fun for the experience."

While, @snackattackmonkey30 posted a humorous parody of the latest food trend where she held a strawberry and put a mason jar over it to mimick the product's dome packaging.

Would you buy the single strawberry for $19?

Elsewhere, health warning sent over viral 'car mukbang' TikToks and influencers are guessing the price of foods in Harrods and it's worse than you think.

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