Twitter is a social media platform known for condensing information in a number of characters for a tweet (280 to be precise) - but now there's a trend where official accounts are summing themselves up succinctly in just one word.
It's been dubbed the "one-word" trend and appeared to start back in September causing confusion among users given the lack of context and soon enough more blue tick verified accounts decided to get involved with the viral meme.
All the verified companies, brands, and people have to do is tweet out a word that accurately describes their brand - pretty simple, right?
The Washington Post are a newspaper, so just knocked the "paper" part off and the job's a good'un.
— The Washington Post (@The Washington Post)
There are many catchphrases from the popular reality TV dating series Love Island but everyone associates the show with the word "grafting," aka flirting and trying to get the person you fancy to like you.