A Balenciaga campaign showing a small child holding a teddy bear in a mesh vest and a padlock necklace has caused outrage online.
A screenshot of the campaign, which features on the fashion brand's homepage and shows the child standing on a bed with the stuffed animal among Balenciaga products, circulated on Mumsnet with the person who posted it saying the bear was "dressed in bondage and fetish gear" and that it was "wildly inappropriate."
"I don't understand how a whole team of people presumably thought this was ok!" they added. "It's gross."
People agreed with the Mumsnet user's assessment. One said the image was "highly inappropriate" while another called it "a very uncomfortable image".
"Bloody typical of Balenciaga," another said. "They shock to get attention for their overpriced rubbish.