‘Minions: Rise of Gru’ Takes Off With $10.8M in Box Office Previews ...
A new TikTok trend called 'Gentleminions' is reportedly causing cinemas to ban any group from turning up to see Minions: The Rise of Gru in formal wear.
The trend which has been acknowledged by the official Minions TikTok account, sees groups of mostly young men turn up in huge numbers, all wearing suits to watch the new film, in an ironic appreciation.
This is much like the Morbius meme from a few months ago where memes about the Jared Leto flop ironically loved the film, convincing Sony to rerelease it in cinemas only for it to continue to flop.
However, this new trend is actually causing The Rise of Gru to be a tremendous success having already set a 4th July box office record having achieved a $127.9 million opening weekend.
Although this would appear to all be done in a fun and light-hearted nature there have been reports that due to disruption during screenings, any groups turning up to certain cinemas wearing formal attire will not be allowed to see The Rise of Gru.
The sign is reportedly from Odeon cinemas in the UK and reads: "Due to recent disturbances following the #Gentleminions trend, any group of guests in formal attire will be refused entry for showings of Minions: The Rise of Gru."