GTA 6 LIVE: Release date, marketing and physical edition updates revealed

In-depth look at all the recent GTA 6 announcements

If you're after a more in-depth look at all of the recent GTA 6 announcements, click the link on each story below to find out more:

• GTA 6 release date official update revealed - and it's good news
• GTA 6 marketing schedule revealed by Take-Two boss - it's finally happening
• Will GTA 6 have a physical edition at launch? Official verdict revealed
• Is Rockstar Games using generative AI in GTA 6? Official verdict given

Release date, marketing and physical edition updates revealed

There have been a lot of official GTA 6 updates from Rockstar Games' parent company Take-Two.

The company hosted a quarterly earnings call on Tuesday (3 February) to give shareholders and stakeholders an update about the company and its portfolio, including its studios such as Rockstar and 2K.

Focusing specifically on GTA 6, Take-Two confirmed the game is still on track to release on 19 November.

Company CEO Strauss Zelnick confirmed marketing will begin in the summer and said during the call people will be "astonished" at what Rockstar has planned.

When Variety asked Zelnick about recent rumours of GTA 6 not having a physical release at launch to avoid any further leaks, he replied: "That's not the plan."

He also confirmed in an interview with Gamesindustry.biz generative AI is not being used in GTA 6.

Following the release of GTA 6, Zelnick added the existing GTA Online will continue to be supported as long as there is the player base for it.

Physical edition reaction

Redditors in the GTA 6 Subreddit have been reacting to comments from Take-Two CEO Strauss Zelnick that a physical edition of the game being delayed is "not the plan".

Various_Carob_5752 said: "LETS GOOOOOOOOOO! DISC NATION RISE UP!"

Kevmejia13 said: "Good. I need that physical disc."

YeaNobody said: "And then you will realise only about 500MB of the game is on the disc and the rest of the 200GB is downloaded lol."

Fire_nze said: "In what world wouldn't it?"

Klingenberg1251 said: "Good."

Summer marketing reaction

Redditors in the GTA 6 Subreddit have been reacting to marketing for the game starting in the summer.

colbysnumberonefan said: "So nothing until June / July."

Coltyn03 said: "Hell yeah, finally some communication from Take-Two."

BlackArmy439 said: "Finally! We're no longer in an 'info drought' and have something a bit more concrete to work with. I wonder, if that would imply that trailer 3 is planned for May (after the earnings call) or if they're keeping it as part of their launch marketing."

Sorry-Page-6545 said: "So in a couple of months! Let's go!"

PalmyGamingHD said: "May / June / July here we come!"

Release date update reaction

Redditors in the GTA 6 Subreddit have been reacting to the game being on track for 19 November at present.

Orangutan456 said: "90 day countdown to trailer 3 begins today."

supah-saiyen said: "They said that last time too and then 'hi everyone'."

MrJohn_Marsten said: "It's all fun and happiness till 'hi everyone' post shows up."

Affectionate_Guest55 said: "People saying that they said this before the last delay clearly haven't heard about third time's the charm."

MardokhGamer said: "Where have I heard that before?"

FULL STORY: Is Rockstar Games using generative AI in GTA 6? Official verdict given

An official verdict has been given on if Rockstar Games is using generative artificial intelligence (AI) in the development of GTA 6.

The use of generative AI in game development is contentious where creative assets are concerned because assets created in this way are generally referred to as 'AI slop' as they're nowhere near the quality they would be compared to if they were made by a person and it's taking away that element of creativity.

And in an interview with Gamesindustry.biz, Take-Two CEO Strauss Zelnick confirmed generative AI is not being used in GTA 6.

Read the full story here.

Key GTA 6 updates

There have been three key updates about GTA 6, click the link on each story below to find out more about each one in more depth:

• GTA 6 release date official update revealed - and it's good news
• GTA 6 marketing schedule revealed by Take-Two boss - it's finally happening
• Will GTA 6 have a physical edition at launch? Official verdict revealed

FULL STORY: Will GTA 6 have a physical edition at launch? Official verdict revealed

An official verdict has been given on if GTA 6 will have a physical edition at launch or not following speculation it could be.

According to PPE.pl, a "trusted" insider called Graczdari claimed the physical edition of GTA 6 could be delayed to minimise the risk of story or gameplay details being leaked. The Polish outlet said Graczdari "handles physical video game sales in Europe".

But when Variety asked Zelnick about the recent rumours of GTA 6 not having a physical release at launch, he replied: "That's not the plan."

Read the full story here.

Earnings call concludes

Take-Two's latest quarterly earnings call has now concluded.

Stay tuned as we'll be rounding up everything that's been announced and what the reaction to it all has been like online.

GTA 6 marketing will be 'astonishing' says Zelnick

When asked how much marketing GTA 6 actually needs given how much anticipation there already is for it, Zelnick said: "The consumer anticipation for GTA 6 is indeed huge and one does have to be judicious in how one markets such a property.

"Rest assured, I think you'll be pretty astonished in Rockstar's creativity in what it brings to consumers in the coming months."

GTA Online expected to get continued support post GTA 6 release

Zelnick said: "I have every reason to believe Rockstar will continue to support GTA Online [post GTA 6 release], there's a dedicated community that's stayed engaged.

"When Rockstar creates strong content, like with the latest update, people show up."

GTA 6 hype benefitting existing GTA games

Zelnick said: "The anticipation for GTA 6 is yielding even more gains for GTA 5 and GTA Online.

"It's so extraordinary because Rockstar continues to make extraordinary features and opportunities and the A Safehouse In the Hills update shows that.

"This is an example of where our focus on creativity pays off."

Take-Two studios seem to be experimenting with generative AI

Take-Two CEO Strauss Zelnick was asked for his thoughts on company share prices dropping after Google unveiled an AI model that turns prompts into games.

He said: "I'm a little confused. The video game business since its inception was built on the back of machine learning and AI.

"Ever since I've been questioned about generative AI, I've been enthusiastic about what the future can bring. We're embracing it and have hundreds of pilots in our company, including within our studios.

"Mundane tasks become easier which frees up our creators to make superb entertainment.

"Our strategy is to be the most creative, innovative and efficient company in the entertainment business and generative AI is innovative and moving into efficiency.

"I'm also hoping it will move into creativity and it will allow creators to expand what they do, make it more engaging and more exciting."

Earnings call: Prepared remarks close

Prepared remarks in Take-Two's earnings call have come to a close and now it's time for investor questions.

Usually, there are a few about GTA 6 so it will be interesting to see if bosses have anything to add about GTA 6 at this stage.

Take-Two boss addresses physical edition rumours

Take-Two CEO Strauss Zelnick addressed rumours about GTA 6 not having a physical release at launch to avoid any further leaks.

In an interview with Variety, when asked about this, he replied: "That's not the plan."

FULL STORY: GTA 6 schedule revealed by Take-Two boss - it's finally happening

Strauss Zelnick, the CEO of Take-Two Interactive which owns Rockstar Games, has confirmed the plan for the marketing of GTA 6.

In an interview with The Game Business, when asked about the game's release date of 19 November, Zelnick said: "We feel great about it.

"You know me pretty well, for me to even say we've got marketing beats coming this summer, is a huge departure from what I usually say, which is that our labels will make marketing announcements."

This comes after Take-Two confirmed GTA 6 remains on track to release on 19 November ahead of a quarterly company earnings call.

Read the full story here.

Strauss Zelnick opening comments

Take-Two CEO Strauss Zelnick said: "The release of GTA 6 on 19 November will be groundbreaking for Take-Two Interactive and the entire gaming industry.

"Rockstar's launch marketing is set to begin this summer."

Earnings call begins

Take-Two's earnings call is starting and you can follow all the latest as it happens here.

The main headlines so far are the GTA 6 remains on track to release on 19 November and that marketing will start in the summer.

It will be interesting to see if Take-Two bosses have anything more to say about GTA 6 at this stage. Stay tuned.

GTA 6 marketing to begin in the summer

In an interview with The Game Business, Take-Two CEO Strauss Zelnick revealed the plan is for GTA 6 marketing to begin this summer.

When asked about the game's release date of 19 November, Zelnick said: "We feel great about it.

"You know me pretty well, for me to even say we've got marketing beats coming this summer, is a huge departure from what I usually say, which is that our labels will make marketing announcements."

FULL STORY: GTA 6 release date official update revealed - and it's good news

GTA 6's release date is still on track to release on its revised release date of 19 November, according to Rockstar Games' parent company Take-Two Interactive.

Take-Two is hosting an earnings call on Tuesday (3 February) and before it starts, the company has made documents reporting its performance for the third fiscal quarter of 2026 available to the public.

They're to give investors and stakeholders an update on the financial performance of the company, with details included about what's being worked on across the company's portfolio, including studios such as Rockstar and 2K.

And the documents confirmed GTA 6 remains on track to release on 19 November.

Read the full story here.

BREAKING: GTA 6 release date update revealed

Great news! GTA 6 is still scheduled to release on 19 November, Take-Two has confirmed.

More to follow.

One hour until latest Take-Two earnings call

There's now just one hour to go until Take-Two's latest quarterly earnings call starts. It begins at 9.30pm GMT (4.30pm ET / 1.30pm PT).

So far, Rockstar Games has not posted anything on its social media feeds or newswire in relation to a GTA 6 update.

At the very least, Take-Two will confirm if the game's release date of 19 November remains on track at present. Usually, this is known shortly before the earnings call starts as documents are made publicly available.

There is a chance of trailer 3, new screenshots, fresh artwork or pre-orders opening but Rockstar may not do this just yet.

We'll be covering the earnings call live and you're already in the right place for all the latest so keep it locked with this live blog for everything as it happens.

GTA 6 preview rumours cleared up

Renowned gaming journalist Greg Miller, who's also the presenter of Kinda Funny Games Daily, has clarified that comments he made about GTA 6 previews were actually a joke.

On a recent stream on the Kinda Funny Games YouTube channel called Kinda Feudy, Miller said: "Andy's going to be previewing GTA 6.

"I got some emails from Rockstar about that but we'll leave that for another time."

And in the most recent episode of Kinda Funny Games Daily, Miller referenced this directly and confirmed he was joking.

"The implication of the joke I made on the show was that Rockstar emailed angrily that I gave away a GTA 6 preview that doesn't exist" he said.

"So no, Rockstar hasn't emailed me angrily, let alone emailed me to say we're booking Andy. It was a show where I gave away pickles, guys."

GTA 6 $100 price tag would be 'justified' says former dev

Mike York, a former Rockstar Games animator who worked on GTA 5, has said he thinks Rockstar would be "justified" in charging $100 for GTA 6 but doesn't think the studio will.

Speaking to Esports Bets, he said: "“Rockstar Games could charge $100 for GTA 6 - though I don't think they will - and it would be justified because of how much time, money and replay value the game will have.

"Just look at how much longevity GTA 5 has had; I think players would've bought that for $100 at the time too for the same reasons - I certainly would have!"

Read Dead Online update

Away from GTA 6 for a sec, Rockstar Games has shared its regular update for Red Dead Online.

An update on X / Twitter said: "Join the dangerous ranks of Red Dead Online's criminal underworld with 3x RDO$, Gold and XP on Blood Money Opportunities.

"Plus, sell complete Collector Sets to Madam Nazar for Double RDO$ and XP, assemble the returning Nosalida Outfit and more."

GTA 6 release date update imminent

Take-Two, Rockstar Games' parent company, is hosting a quarterly earnings call today (Tuesday 3 February) at 9.30pm GMT (4.30pm ET / 1.30pm PT) and there will at the very least be an update on GTA 6's release date.

The company's portfolio of studios, which also includes 2K, has a history of making announcements about upcoming titles around the time of these calls to drive interest and investment in the company.

Just before the last earnings call in November, Rockstar Games announced GTA 6 was delayed to 19 November 2026.

Rockstar could release trailer 3, new screenshots, fresh artwork or open pre-orders this time around but this is speculation.

Even if there is no news from the studio before the call, at the very least Take-Two will confirm if GTA 6's current release date remains on track or not.

indy100 will be building up to the earnings call and covering it live so keep it locked with our live blog for all the latest as it happens.

What investors will be looking out for in Take-Two earnings call

An investment analyst has revealed what investors will be looking out for specifically during Take-Two's upcoming earnings call.

Alec Boccanfuso, portfolio manager and research analyst at Gabelli Funds, said: "All eyes will be on whether or not the company reiterates the 19 November release date for GTA 6. This is the main focus for investors so if anything changes to this, expect the stock to drastically move.

"There is a possibility GTA 6 is delayed once more as Rockstar is chasing perfection with this game. I would not change my bullish stance on the company if this game slips into 2027 as a more polished game is better than rushing out an unfinished product by a long shot.

"In terms of fundamentals for Take-Two in Q3 - we are closely monitoring the company's other major titles after the firm reported its best second quarter of net bookings in its history back in November.

"Expect the company's NBA 2K26 to continue to perform well with the title becoming the second highest selling game and best-selling sports game in the United States in 2025 (according to Circana). Continued evidence of strength in this title can appease investors who are anxiously awaiting GTA 6.

Fans have say on upcoming Take-Two earnings call

Fans in the GTA 6 Subreddit have been having their say on what they expect to see from Take-Two's upcoming earnings call in relation to any GTA 6 news.

At the very least, there will be an official update on the game's release date, even if it's just to say its revised release date of 19 November currently remains on track.

Redditor BorrisZ posted in the Subreddit: "Perfect for a trailer release in the afternoon, no?"

And others have been sharing their thoughts.

Neither_Principle_34 posted a meme that said: "Nothing ever happens."

GaryVantage said: "Their share has crashed by 10 per cent so releasing a trailer now will be a good call."

Macsilver18 said: "Yeah, it's usually at 6, maybe not a trailer but they'll reveal something even if it's just the art box, they did that with GTA 5. They could drop trailer 3 too and it would bring up their stocks again after the crash on Friday but it's Rockstar who knows."

Release date update imminent

Take-Two, Rockstar Games' parent company, is hosting a quarterly earnings call on Tuesday (3 February) at 9.30pm GMT (4.30pm ET / 1.30pm PT) and there will at the very least be an update on GTA 6's release date.

The company's portfolio of studios, which also includes 2K, has a history of making announcements about upcoming titles around the time of these calls to drive interest and investment in the company.

Just before the last earnings call in November, Rockstar Games announced GTA 6 was delayed to 19 November 2026.

Rockstar could release trailer 3, new screenshots, fresh artwork or open pre-orders this time around but this is speculation.

Even if there is no news from the studio before the call, at the very least Take-Two will confirm if GTA 6's current release date remains on track or not.

indy100 will be building up to the earnings call and covering it live so keep it locked with our live blog for all the latest as it happens.