A chain of fish and chip shops has waded into the UK’s favourite social media battle by battering treats for charity.
Papa’s Fish and Chips – which has branches along the Yorkshire and Lincolnshire coast – is now offering customers crispy batter-coated mini Colin the Caterpillar cakes to raise money for a good cause.
All proceeds from the chocolatey deep-fried treats, which cost £1.49 each, will go towards Teenage Cancer Trust.
You might be asking, what about Cuthbert the Caterpillar? Isn’t it only fair that Colin’s now infamous rival get the same treatment?
But Papa’s has proudly announced whose side it’s on in the Colin vs Cuthbert war.
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“Snitchers get battered so we’re battering mini Colin the Caterpillars in our delicious batter Mon 26th (April) - and all profits go to Teenage Cancer Trust!”
Papa’s owner Dino told the Grimsby Telegraph: "It’s all a bit of fun and a great way to raise money for charity.
"Like the rest of the nation, we have been gripped by the Colin and Cuthbert saga and we’ve chosen which side we are backing.
"The battered caterpillars are also absolutely delicious, so we thought why not?”
The battered cakes will be available from today.
For anyone who’s unfamiliar with the clash, it revolves around an intellectual property claim lodged by M&S over its popular Colin cake.
The higher-end retailer argues that the similarity of Aldi’s Cuthbert product is allowing the budget supermarket to “ride on (its) coat-tails” by convincing consumers that the two confections are of the same standard.
It wants Aldi to remove the product from sale and agree not to sell anything similar in the future.
The German discounter’s social media team promptly responded to the High Court challenge with a stream of mocking posts and sketches.
It also announced that it would be bringing back a limited edition of its Cuthbert cake, with all proceeds donated to cancer charities.
Aldi tweeted last week: “Hey Marks and Spencer we’re taking a stand against caterpillar cruelty. Can Colin and Cuthbert be besties?
“We’re bringing back a limited edition Cuthbert next month and want to donate all profits to cancer charities including your partners Macmillan Cancer Support and ours Teenage Cancer Trust.
“Let’s raise money for charity, not lawyers #caterpillarsforcancer.”
We’ve got a feeling this isn’t the last twist we’ll see in the saga.