It appears that looking for love online is very popular as Tinder is now top grossing app on the Apple App Store.
Whether you are looking for fun, a relationship or just sex Tinder is a sure fire way to guarantee that sort of success but not necessarily long term relationships.
Tinder CPO Brian Norgard proudly shared the news on Twitter on 30 August.
This could be attributed to the recent introduction of Tinder Gold, a subscription service which allows users to learn more about their matches than those on the free service.
Since it's introduction in 2012, many people have attempted to understand and analyse the mechanics of the dating app.
Take Gareth Tyson of Queen Mary University in London.
He and few friends have studied the app using algorithms and fake profiles to conclude how to get more likes.
The found that men like far more profiles than women and men tended to get more matches then women too.
They also learned that homosexual men play a huge part in Tinder and are far more active than heterosexual women.
However a dangerous game opened up when they asked men why they were liking as many profiles as they do.
Tyson is quoted by Technology Review as saying:
Our findings suggest a ‘feedback loop,’ whereby men are driven to be less selective in the hope of attaining a match, whilst women are increasingly driven to be more selective, safe in the knowledge that any profiles they like will probably result in a match.
Elsewhere, did you know that you actually have an overall Tinder score.
Yes, "Elo score" is used to determine a users skill and desirability levels but isn't based purely on a photograph.
It’s not just how many people swipe right on you.
Tinder CEO Sean Rad told Fast Company adding:
It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.
However, it is a bit more secretive on Tinder, with everyone's score being kept under lock and key at their HQ.
You could easily contact them and ask to know your score but do you really want to?
So, in short, not only has Tinder made us more thirsty for love it has also turned us into massive geeks while bleeding our banks dry - and it isn't going anywhere.