Regarding Twitter\u2019s reduction in force, unfortunately there is no choice when the company is losing over $4M/day.\n\nEveryone exited was offered 3 months of severance, which is 50% more than legally required.
“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America,” Musk wrote at the time.
"Unfortunately there is no choice when the company is losing over $4M/day," he tweeted.
Then publicly humiliated an employee who asked if he'd been sacked
there\u2019s no reason to treat someone like this\n\njust an absolutely horrible person
Musk was forced to apologise after a humiliating exchange in which he appeared to mock a disabled Twitter worker.
Days after having access to his work computer cut and following numerous unanswered emails, one worker was forced to directly tweet Elon Musk asking him a seemingly straightforward question: had he been sacked?
Rather than answer it, or get his HR team to do so, Musk decided to publicly put the man through the wringer – subjecting him to a brutal tweet exchange which included a pair of “rolling on the floor laughing” emojis.
The thread has been branded “disgraceful” by thousands of users, who have condemned Musk as the “worst boss ever”.
In the original tweet, senior product designer Halli Thorleifsson wrote: “Dear [Elon Musk], 9 days ago the access to my work computer was cut, along with about 200 other Twitter employees. However, your head of HR is not able to confirm if I am an employee or not. You've not answered my emails. Maybe if enough people retweet you'll answer me here?”
The platform’s infamous boss replied curtly: “What work have you been doing?” before proceeding to engage in a back-and-forth that reads like a live job interview, with questions including: “What changes did you make to help with the youths?” and infantile comments like: “Pics or it didn’t happen”.
The Twitter boss later said that he had received bad information about the situation, and had a video call with the affected staff member to apologise.
The Twitter Blue mess
On 30 October, Musk took to Twitter to share that the "whole verification process is being revamped".
While a blue tick on Twitter used to help limit impersonation and prove the validity of tweets from high-profile individuals such as journalists, Musk decided he didn't like that idea and made the platform's paid subscription option - Twitter Blue - include the coveted verification icon.
Those who didn't want to pay a regular fee to keep their blue tick eventually lost it in April this year.
Got really petty about his social media competitors
So it wasn't long before people were considering jumping ship for rival social media platforms - one of the most popular sites at the time of Musk's takeover being that of the decentralised platform, Mastodon.
Reinstated the Twitter accounts of terrible people
Republican congresswoman Marjorie Taylor Greene, former president Donald Trump, psychologist Jordon Peterson, Kanye "Ye" West and "misogynistic" influencer Andrew Tatewere all allowed back onto the platform towards the end of November after they were previously banned from Twitter for Terms of Service violations.
For example, Trump was banned following the January 6 insurrection, while Peterson was banned over a transphobic comment made about trans actor Elliot Page.
Ye, meanwhile, was previously suspended for antisemitic tweets, before Musk banned him again following him tweeting a swastika inside the Star of David.
In December, Musk amplified reporting from Matt Taibbi dubbed "The Twitter Files" which was supposed to expose political influence over Twitter and the social media platform's partisan management, but instead just revealed a perfectly legitimate request from the Biden presidential campaign team to remove pornographic images of Hunter Biden.
The ElonJet saga
Then there was all the drama around ElonJet, an account managed by Jack Sweeney while studying at the University of Central Florida which tracked Musk's use of his private jet using publicly available flight information.
'Free speech absolutist' Musk had offered the account owner $5,000 in early 2022 to take down the account, but went further when he was handed the 'keys' to Twitter, as he suspended the account outright. It later returned, but with a 24-hour delay.
In scenes related to the ElonJet situation, reporters from outlets such as CNN, the New York Times and The Washington Postwere suspended from Twitter, with Musk writing: "[The] same doxxing rules apply to 'journalists' as to everyone else."
Divided the home page into 'For You' and 'Following'
One of the bigger changes to the site itself came in January when an update saw the timeline split into two with ‘For You’ and ‘Latest’ feeds.
A thread from Twitter Support in January read: “See the tweets you want to see. Starting today on iOS, swipe between tabs to see Tweets recommended ‘for you’, or tweets from the accounts you’re ‘following’.
“The ‘For You’ and ‘Following’ tabs replace ‘home’ and ‘latest’ and will be pinned to the top of your timeline so you can easily switch between them. Swipe to switch timelines instead of tapping the [stars] icon.”
The Tesla and SpaceX owner also implemented a "view count" on tweets to let others know how many times a post has been seen. This follows in the footsteps of the video model, where fellow tweeters are shown how many views a video has accumulated.
It seemed like a very random decision, but it turns out he’s had the idea for a pretty long time. Back in 2022, Musk engaged with Twitter user @WSBChairman, who said on March 26 that he should “just buy Twitter… and change the bird logo to a doge”.
The Elon Musk vs Mark Zuckerberg cage fight (which is yet to happen)
Seeing the Meta owner as a new competitor after buying out a social media platform, Musk challenged Zuckerberg to a cage fight, which Zuck - who has won a jiu jitsu competition - accepted, but the fight has not actually taken place.
The actual name change
Oh, sorry, have we been using 'Twitter' to refer to Musk's app? We mean X.
In more recent developments, Musk has even gone so far as to charge people for the privilege of joining his dysfunctional social media platform.
Earlier this month it was announced that new users in New Zealand and the Philippines will have to cough up $1 (£0.82) a year to access key features such as tweeting, retweeting, liking posts and replying.
'Illegal content and disinformation' over Israel-Hamas war
Now, as the Israel-Hamas conflict continues, Musk has been criticised for his platform allowing disinformation to run rife amid the war, to the point that the European Union - more specifically, European Commissioner Thierry Bretan - wrote a letter to the business owner warning him that his site is "being used to disseminate illegal content and disinformation".
We can't say we're looking forward to another year of Musk's rule...