Video
Dua Lipa has got the internet talking after starring in a slick new promo for the 2026 Winter Olympics, and yes, she's speaking Italian.
In the ad for NBC Sports, the British-Albanian pop star glides through Milan’s ornate Galleria Vittorio Emanuele II as the city transforms into a winter wonderland.
At one point she drops a playful “see you there” in Italian, before switching to English to hype up Team USA’s women, calling athletes like Mikaela Shiffrin “historic” and Chloe Kim “levitating.”
It’s a moment of unexpected charm: Dua’s shift into Italian instantly gave the campaign extra style and swagger, making fans imagine the Olympics not just as a sporting event but as a moody, fashion-forward Milan night.
Why not read…
- Dua Lipa celebrates 30th birthday by playing video game - it's a doozy
- DUA: What to know about Dua Lipa's new skincare line
How to join the indy100's free WhatsApp channel
Sign up to our free indy100 weekly newsletter
Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings

Trump branded a 'bully' after blasting governor as 'big fat slob'