A 'professional hugger' has appeared on This Morning to explain why he's charging people £75 an hour for a cuddle.
Treasure, from Bristol, believes that a platonic hug is the key to better mental health, and insists it's nothing sexual.
"The session begins with us getting to know each other in a non-contact environment," he explained to hosts Josie Gibson and Craig Doyle.
"After that, it’s whatever you would like."
The three of them then embraced for a cuddle, and Josie even described it as the 'best day' of her life.
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