'Eat the Rich' ice cream van sells edible versions of Jeff Bezos and Bill Gates

'Eat the Rich' ice cream van sells edible versions of Jeff Bezos and Bill Gates

An 'Eat the Rich' ice cream pop-up is selling edible versions of all of your favourite billionaires - from Bill Gates to Mark Zuckerberg.

Stationed across New York and Los Angeles, the stunt is the latest from MSCHF, the Brooklyn-based art collective that's been behind some of the internet's most viral pranks.

Ironically, to get your hands on a capitalism-overthrowing ice cream, it'll set you back $10.

If you were wondering who's most popular, Jeff Bezos and Elon Musk were the first to sell out.

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