A new Netflix documentary is set to expose the sinister truth behind the popularity of fashion brand Abercrombie & Fitch.

'White Hot: The Rise & Fall of Abercrombie & Fitch' focuses on the retailer's business model which would reportedly exclude anyone not deemed "popular and cool".

Their branding was formerly well-known for having thin, topless models plastered across ads and carrier bags.

"As a manager, you have to recruit good looking people," a previous employee is heard saying in the trailer. "Abercrombie rooted themselves in discrimination."

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