Social media expert shares warning against 'first drink' TikTok trend

The 'first drink' TikTok trend is taking over, but experts are warning against it as it could haunt you for time to come.

Usually at weddings or other large events, the challenge sees people introduce themselves having their first drink vs their last drink, hilariously seeing them go from stone-cold sober to drunk.

"This is something maybe someone could lose their job over," says Karen de Amat, CEO of Social Behaviour. "It's a trend that promotes and sends the wrong message."

Click here to sign up to our newsletters.