One Walsall man was left in deep water when his friend bet him £5 he couldn't jump the canal - and he failed spectacularly.
Marek Racz filmed his friend on the run-up as people watching on cheered him, thinking he would make it.
For a moment, it looked like he would, before a last-second fail saw him dunked into the freezing water and being pulled out by bystanders.
Facebook page, Walsall Madness, shows a number of people making the same attempt. Hopefully, they got more than a fiver.
Click here to sign up to our newsletters.