Chipotle just created the perfect ad with the viral corn boy

Chipotle just created the perfect ad with the viral corn boy

Chipotle just harnessed the power of TikTok by using the viral corn boy in a social media video - and it serves as the perfect ad.

Tariq originally went viral for his passionate speech about corn in an interview with @recesstherapy, which has since been transformed into songs and dances globally.

The Mexican grill chain did a POV clip of someone making a burrito bowl, with a young voice saying 'no' to every ingredient until it reaches corn, and the camera pans up to Tariq's face.

"It's corn!" he shouts.

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