A professional cuddler who earns £75-an-hour for giving people a hug, is now opening up 'cuddle parties' where strangers can gather for a group snuggle.
Trevor Hooton, 30 - who goes by 'Treasure' and founded the business, says you can get some seriously good benefits from opening yourself up to non-sexual physical touch with others.
"I built a business based on my passions for building human connections", they said.
"It's more than just cuddling - it's giving people the things they need, whatever that might be."
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